DVD

 

 

 

DVD is an optical disc storage format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions.

Pre-recorded DVDs are mass-produced using molding machines that physically stamp data onto the DVD. Such discs are known as DVD-ROM, because data can only be read and not written nor erased. Blank recordable DVD discs (DVD-R and DVD+R) can be recorded once using a DVD recorder and then function as a DVD-ROM. Rewritable DVDs (DVD-RW, DVD+RW, and DVD-RAM) can be recorded and erased multiple times.

DVDs are used in DVD-Video consumer digital video format and in DVD-Audio consumer digital audio format, as well as for authoring AVCHD discs. DVDs containing other types of information may be referred to as DVD data discs.

Specification :

 

DVD specifications created and updated by the DVD Forum are published as so-called DVD Books (e.g. DVD-ROM Book, DVD-Audio Book, DVD-Video Book, DVD-R Book, DVD-RW Book, DVD-RAM Book, DVD-AR Book, DVD-VR Book, etc.).^[1][2][3]

Some specifications for mechanical, physical and optical characteristics of DVD optical discs can be downloaded as freely available standards from the ISO website.^[7] Also, the DVD+RW Alliance publishes competing DVD specifications such as DVD+R, DVD+R DL, DVD+RW or DVD+RW DL. These DVD formats are also ISO standards.^{[8][9][10][11]}

Some of DVD specifications (e.g. for DVD-Video) are not publicly available and can be obtained only from the DVD Format/Logo Licensing Corporation for a fee of US $5000.^[12][13] Every subscriber must sign a non-disclosure agreement as certain information in the DVD Book is proprietary and confidential

As a movie delivery medium

DVD was adopted by movie and home entertainment distributors to replace the ubiquitous VHS tape as the primary means of distributing films to consumers in the home entertainment marketplace. DVD was chosen for its superior ability to reproduce moving pictures and sound, for its superior durability, and for its interactivity. Interactivity had proven to be a feature which consumers, especially collectors, favored when the movie studios had released their films on LaserDisc. When the price point for a LaserDisc at approximately $100 per disc moved to $20 per disc at retail, this luxury feature became available for mass consumption. Simultaneously, the movie studios decided to change their home entertainment release model from a rental model to a for purchase model, and large numbers of DVDs were sold.

At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product.